THEY ARE THE ART OF CARVELA SHOES
Aptly associated with rebirth, the lotus flower plays a pivotal role in the Carvela store in Sandton. Inspired by old Italian vaulted ceilings and positioned as you enter the finely detailed shop, the steel floor plaque, which holds a single lotus flower, surrounded by frangipanis, begins the journey of Carvela’s strongly steeped heritage in South Africa.
Enter the store through hand forged, Italian renaissance inspired gates, and take part in the theatre of the design. Under the craftsmanship of a talented artist, the three by three meter steel gate, an art piece in itself, took more than 100 hours of forging and two months of intensive labour.
The artist, who graduated with a degree in fine art from in the eighties, is best known for his work with metal; from noveau decor to organic sculptural, he has established himself as a one of the country’s top blacksmiths. Collaborating with artist and colour consultant more than 400 handcrafted individual and unique frangipani flowers, each one laser cut, hand beaten and then shaped and welded to overlap. The frangipanis were then drilled into the gold painted sculpture, which plays a focal point in the store.
Working with found objects an art school sculpture major, creates his installations out of functional objects that are used as symbolic metaphors for people’s lives and situations.
Using a combination of Carvela's wooden lasts and factory shoe moulds, shipped from the Carvela factory in Italy, the installation aptly called "Running in Circles", plays with the notion of movement and the evolution of the Carvela brand, which has come full circle as it enters a new era; introducing clothing, sunglasses, handbags, accessories and unique denim to their repertoire.
Juxtaposing the years of tradition in the wood shoe moulds, with the more modern, factory made moulds, with a background in news and film documentary making, his work is a beautiful combination of art and current affairs, which quite deliberately makes a socio-economic statement.
Enter the store through hand forged, Italian renaissance inspired gates, and take part in the theatre of the design. Under the craftsmanship of a talented artist, the three by three meter steel gate, an art piece in itself, took more than 100 hours of forging and two months of intensive labour.
The artist, who graduated with a degree in fine art from in the eighties, is best known for his work with metal; from noveau decor to organic sculptural, he has established himself as a one of the country’s top blacksmiths. Collaborating with artist and colour consultant more than 400 handcrafted individual and unique frangipani flowers, each one laser cut, hand beaten and then shaped and welded to overlap. The frangipanis were then drilled into the gold painted sculpture, which plays a focal point in the store.
Working with found objects an art school sculpture major, creates his installations out of functional objects that are used as symbolic metaphors for people’s lives and situations.
Using a combination of Carvela's wooden lasts and factory shoe moulds, shipped from the Carvela factory in Italy, the installation aptly called "Running in Circles", plays with the notion of movement and the evolution of the Carvela brand, which has come full circle as it enters a new era; introducing clothing, sunglasses, handbags, accessories and unique denim to their repertoire.
Juxtaposing the years of tradition in the wood shoe moulds, with the more modern, factory made moulds, with a background in news and film documentary making, his work is a beautiful combination of art and current affairs, which quite deliberately makes a socio-economic statement.
Born in Milano, Italy, our fine artist and colour consultant, played with shadow and light to create a luxurious display of modern art.
Her hand painted, gold leaf technique installation used real frangipani flowers as the outline for the four-metre high sculpture. Pushing boundaries in the brand space and exposing the public to modern art in the unconventional space of the Carvela store, the collaborative piece creates the backdrop for the point of sale area.
Her meticulous attention to colour and detail is further elaborated in lifelike mannequins, which were sourced in Amsterdam. Using a tea-staining technique the graceful mannequins were aged using a stained charcoal colour to create a vintage look and feel.
THAT IS WHY I SAY MY COMPANY BRANDS ONE OF THE BEST QUALITIES OF SHOES- THAT IS WHY I LOVE WORKING FOR Spitz...
Her hand painted, gold leaf technique installation used real frangipani flowers as the outline for the four-metre high sculpture. Pushing boundaries in the brand space and exposing the public to modern art in the unconventional space of the Carvela store, the collaborative piece creates the backdrop for the point of sale area.
Her meticulous attention to colour and detail is further elaborated in lifelike mannequins, which were sourced in Amsterdam. Using a tea-staining technique the graceful mannequins were aged using a stained charcoal colour to create a vintage look and feel.
THAT IS WHY I SAY MY COMPANY BRANDS ONE OF THE BEST QUALITIES OF SHOES- THAT IS WHY I LOVE WORKING FOR Spitz...










