The art of Carvela

THEY ARE THE ART OF CARVELA SHOES

THE ARTISAN

Aptly associated with rebirth, the lotus flower plays a pivotal role in the Carvela store in Sandton. Inspired by old Italian vaulted ceilings and positioned as you enter the finely detailed shop, the steel floor plaque, which holds a single lotus flower, surrounded by frangipanis, begins the journey of Carvela’s strongly steeped heritage in South Africa.
Enter the store through hand forged, Italian renaissance inspired gates, and take part in the theatre of the design. Under the craftsmanship of a talented artist, the three by three meter steel gate, an art piece in itself, took more than 100 hours of forging and two months of intensive labour.
The artist, who graduated with a degree in fine art from in the eighties, is best known for his work with metal; from noveau decor to organic sculptural, he has established himself as a one of the country’s top blacksmiths. Collaborating with artist and colour consultant more than 400 handcrafted individual and unique frangipani flowers, each one laser cut, hand beaten and then shaped and welded to overlap. The frangipanis were then drilled into the gold painted sculpture, which plays a focal point in the store.

THE SCULPTOR

Working with found objects an art school sculpture major, creates his installations out of functional objects that are used as symbolic metaphors for people’s lives and situations.
Using a combination of Carvela's wooden lasts and factory shoe moulds, shipped from the Carvela factory in Italy, the installation aptly called "Running in Circles", plays with the notion of movement and the evolution of the Carvela brand, which has come full circle as it enters a new era; introducing clothing, sunglasses, handbags, accessories and unique denim to their repertoire.
Juxtaposing the years of tradition in the wood shoe moulds, with the more modern, factory made moulds, with a background in news and film documentary making, his work is a beautiful combination of art and current affairs, which quite deliberately makes a socio-economic statement.

THE PAINTER

Born in Milano, Italy, our fine artist and colour consultant, played with shadow and light to create a luxurious display of modern art.
Her hand painted, gold leaf technique installation used real frangipani flowers as the outline for the four-metre high sculpture. Pushing boundaries in the brand space and exposing the public to modern art in the unconventional space of the Carvela store, the collaborative piece creates the backdrop for the point of sale area.
Her meticulous attention to colour and detail is further elaborated in lifelike mannequins, which were sourced in Amsterdam. Using a tea-staining technique the graceful mannequins were aged using a stained charcoal colour to create a vintage look and feel.



THAT IS WHY I SAY MY COMPANY BRANDS ONE OF THE BEST QUALITIES OF SHOES- THAT IS WHY I LOVE WORKING FOR Spitz...

 

Sadness as madigage is Laid to rest

@ 41, AND HIS NO MORE...

The late Bafana Bafana assistant coach Thomas Madigage was given a special send-off during his funeral in Driekop in Limpopo yesterday.

Madigage passed away last week in a car accident en route back from Burgersfort. He was 41.
Thousands of people, including high-ranking officials like Minister of Sports and Recreation Fikile Mbalula, Limpopo Premier Cassel Mathale, SAFA President Kirsten Nematandani and former ANCYL President Julius Malema gathered at Madigage’s parental home to pay their last respects.
Mbalula paid tribute to ZCC church for nurturing a humble man like Madigage and urged that one of the stadiums in the country be named after him.
“We need to salute the ZCC church for nurturing this exceptional character; a humble individual which no grave will be big enough to bury him,” said Mbalula.
Jomo Sono, who adopted ‘Chincha Guluva’ in his house in Soweto at the age of 15, said Madidage was an intelligent individual and a loyal assistant coach.
“That is the reason why the crowd gathered here would shame most of the Premier Soccer League matches’ attendances,” said Sono.
Mathele said it was sad for his province to lose another talent after former Orlando Pirates striker Lesley Manyathela, who died under similar circumstances.
“Fame never went to his head; he remained selfless, went an extra mile in whatever he did and was one person who put his country above everything,” Mathale said.
Meanwhile, City of Tshwane acting mayor Terrance Mashego revealed that they intended naming the new stadium currently under construction in Soshanguve after Madigage.
“We are planning to name one of the stadiums here in Tshwane after Thomas Madigage. There is a stadium currently under construction in Soshanguve being an option to honour the legacy left behind by Madigage.”


MY HE REST IN PEACE...

To become a model? #Thinking out loud#

To be a professional model basically comes down to three things: 1) Having the look and talent that someone needs (generally the client) bad enough for the project they are working on at that time that they will pay you for your time. 2) Making life easier for the art director and the photographer so they will want to work with you, and not though you out of their studio. 3) Making sure the client, photographer, and art director know you exist and want to work.

Professional modeling starts with the client's need and their willingness to pay. Modeling with out paying clients is just a hobby or someone trying to rip you off. Having the right look and talent is what you inherited genetically and there is not much you can do to change that. The rest is where being a professional model comes in - knowing what to do and how to market yourself. When a project calls for someone attractive to stand next to a new product, the person who can constantly look good in front of the camera, show the emotional expression that is needed on cue, show up on time and leave on time and in so many other ways make the shoot go quickly, efficiently, and successfully, is the person who will get the job. That is also the person who gets asked back the next time. The part after the genetics is what makes a professional model and leads to a career in modeling. This is also the person who will deliver what the client needs and is why we use them and not just pull someone off the street. Guide lines for what it takes to be a model. Well, all the above is fine but does not give much to go on, so do you have what it takes to be a model? The first thing you have to consider is what type of model do you want be? If you are trying for high fashion modeling, the runways of Paris, the cover of Vogue, etc., the requirements are very strict. If you are hoping to do commercial modeling (such as product or lifestyle) the requirements are much broader. If you want to be a glamour, or pin-up model, this area has its own set of requirements. First Thing to Understand All modeling, except for some glamour, is client driven. There is no need for a model (or for that matter, a photographer) until a client has something to sell (a product, service, or idea) or in the case of editorial an idea to convey. At this point, the client becomes willing to part with the dollars (the money stream) to accomplish his/her sales or editorial goals and a model is hired. It is the size of the potential sales' goals and the model's importance in those goals that determines how much a model is paid (hourly fees. usage, etc.). Some types of glamour and stock lifestyle modeling can work differently as the photo itself has a value and the buyer can be found later. So, when we look at different types of modeling we are looking at different classes of clients. As an example, the Fashion Industry is dependent on using models in its advertising, promotion, and sales material. In certain top fashion market cities this can lead to many job possibilities and high fees. So when considering a modeling career you must start by looking at the different types of modeling being demanded by clients, the requirements for a given type of modeling and if your physical, talent and personality are right for that type of modeling.